Who are Emptyhead Digital?
Since 2008, Emptyhead Digital has been crafting high-impact digital experiences across the arts, not-for-profit, and creative sectors. Founded by Matt Edwards, we partner with leading marketing agencies, cultural institutions, and community-driven organisations to bring stories to life online.
We specialise in accessible, engaging websites and interactive reporting formats, often replacing traditional PDF reports with dynamic digital solutions that connect better with audiences. Our work spans everything from major musical theatre productions to evaluation-focused microsites for not-for-profits, always designed to communicate with clarity, purpose, and creativity.
Alongside direct client work, we regularly support strategy and marketing agencies as their embedded digital team, providing design, development, email builds, and campaign assets that integrate seamlessly with broader communications efforts. Whether you're a grassroots organisation or a national brand, we tailor each project to your audience and impact goals.
Why the name?
Emptyhead Digital isn't just a catchy name; it's a bit of wordplay on my initials, Matthew Thomas Edwards. MT Edwards. When you mash them together, MTED sounds suspiciously like "Emptyhead." So, I figured, why not embrace it?
After all, who doesn't want a digital agency that starts every job with a clear head.
The Team
Born and raised in Melbourne, I hold a Commerce Degree from Deakin University, specialising in Marketing and Electronic Commerce, and an Arts Degree from Edith Cowan University majoring in Music Theatre at the Western Australian Academy of Performing Arts (WAAPA). That mix of creative and commercial has shaped everything I've done since.
I've worked as a Front-End Developer at marketing and advertising agencies across Australia, including ACMN in Sydney and Out of the Square in Newcastle. In 2008, I founded Emptyhead Digital, which has since become a trusted partner in the entertainment industry, working with Australia's top agencies and clients to create websites for venues, arts organisations, and major touring musicals.
I live in Australia with my wife and two children.
Antonio is a Senior UX/UI/Product Designer with deep experience in visual communication, branding, and front-end development. Over more than a decade in digital design, he's worked across numerous teams delivering practical, user-focused solutions.
As a Lead Digital Designer, Senior UX/UI Designer, and Front-end Developer, Antonio has designed and built for some of Australia's and New Zealand's biggest live event brands, directly contributing to stronger digital sales leads for major events. Most recently, he led the design and front-end development for Aristocrat, a gaming company operating in over 90 countries.
Outside of work, Antonio spends his time with his wife and son, surfing, chasing flat whites, and listening to records.