The content on a website is really the most important part, because of this I now use wordpress for all of my actors websites. It allows actors to quickly and easily update everything, from the text, resume, photos, audio and video.
Rather than trying to describe how it works, I have put together this short screencast of me using wordpress to update the emptyhead website.
It will basically be my feelings on the industry, the business side of acting and technology that I think will be useful for actors.
My first post I think is going to be about successfully using twitter as an actor.
Some more branding for actors.
After my last article I thought I would continue to talk about branding for actors. One thing that I think I failed to mention in my last post is that it is not about pretending to be something else, being fake or choosing what you are going to portray. It’s about finding out who you truly are, playing to that, and letting your natural personality do the work for you. In a word, your ‘essence.’
Work out who you are, and what your essence is. What are your strengths? What makes you unique? What are you going to bring to this production that no one else can? A huge part of marketing for actors is just that. If you can walk into an audition room, and have already answered those questions, coupled with adequate preparation, you will already feel much more at ease and seem more comfortable and confident with what you are offering. You also take the pressure off the casting team, if you have worked out where you fit and what you can offer, they don’t need to do it. After all you are asking them to buy your product. You need to know exactly what your product is, why they need it and do it with confidence.
So this is the start of branding, being comfortable in your brand, owning your brand. It will allow you to shine through, giving you the best possible chance to be cast in something that you are truly right for, can excel at, and hopefully will lead on to bigger things.
As actors we are our own small businesses, we are in charge of our careers, their direction and inevitably their success and failure. Many people will probably disagree with that statement “The industry is luck” or “Right place, right time,” but isn’t it nicer to think that you have some control over what is happening, rather than being a bottle tossed around at the whim of the industry. I think that taking some ownership and responsibility for your career and being proactive about its direction is incredibly powerful. We have advisors, agents and mentors, but the final say is up to you. Just simply for your peace of mind, your career can live and die by your own decisions. (more…)
Hi, My names Matt and I make websites for actors.
On top of that I have started this blog which is aimed at Australian Actors. There is so much information out there on the internet at the moment for actors, however most of it is American, and while their industry seems very similar to ours there are as many differences. (more…)