Simple seo tips for starting small business websites

A website, no matter how well designed, no matter how beautiful, in the long run is really only as good as its content. You can have the most technologically advanced website on the internet, but a $500 blog will always out perform it if it is providing more relevant and better quality information.

This is a short introduction to writing  the very first page for your website. What should you write, and how should you approach this and what does this have to do with search engine optimisation?

The text on the front page of any website is one of the most important ways to improve your ranking on Google and other search engines. That doesn’t mean you have to limit it to a boring page with a brief introduction, but it does mean that you need to think about what you will include on your front page. The idea is to create a well-written introduction that explains who you are, what you do, and why people would be interested in coming to your website.

Years ago you may have been advised to write with as many keywords as possible, stuff them in there, but the technology behind Google and other search engines has improved to the point where it can recognise real content and ranks it higher than keyword heavy but irrelevant writings. Your front page should give readers real a peek at who you are and what you are about that you will then expand upon in other pages or sections of your site.

The reason behind creating a smart, well-written opening page for your website is twofold:

First, you want to give visitors to your site the information they need as quickly as possible. Chances are, if they were able to got to your site with no search involved they already know something about you, but you need to grab their attention long enough to make them want to keep reading.

The second purpose is to give Google an opportunity to correctly determine the relevance and content of your site so that it can correctly assign your site to appropriate searches. The text on the front page of your site, along with other factors, is what Google uses to determine your ranking and who will see your link.

If you want to make sure you give the right first impression, there are a few things you will need to know:

  1. Think about what search terms you want to rank for:
    Do you want searchers to find you when they look up the term “Melbourne Bookshop”, “Painting Books”, or something else altogether? Think about the three or four of the most important words you want to be found for. These ideas should help you come up with your opening text. They will also help with other important elements such as menu titles, headlines and other key pieces information you will want on your site. These are referred to as keywords, and will be one of the ways that Google can figure out what you are about.
  2. Use keyword tools.
    Some of the tools that are available online that can tell you what words and phrases people are searching for. I would suggest starting with the Google keyword tool Often, big companies will spend large amounts of money trying to purchase what they consider to be the best keywords. For example, some of the larger airlines got into a bidding war over the best listing for “discount airfares.” However, one company got wise and instead changed their keyword to “cheap flights”, and found that their traffic increased dramatically. The reason? Customers don’t search for “discount airfares”; they search for “cheap flights”. Understanding how your customers phrase what they are looking for can save you a lot of time and money when developing your site.
  3. Aim for 2% – 4% keyword density.
    You may be surprised to find out that it should be only about 200-250 words, with they keywords repeated no more than 4 to  6 times.
    While terms like “keyword density” and “search engine optimisation” may sound a little intimidating, the truth is that it only takes a little bit of careful editing to help as many people as possible find your page. We already know that the more people see your page, the more opportunities you’ll find!

One final tip – if you don’t already have one, you may want to consider including a blog on your site. As with your front page, you will want to make sure that your keywords occur frequently in blog postings, another way to keep your search ranking high. Blog postings don’t need to be super detailed- as little as three to five hundred words posted weekly can make a big difference in your rankings. Just be sure that the topic you have in mind is related to your core business, or at the very least of interest to your prospective customers. Not only does this keep visitors coming back, it also tells Google that your site provides helpful and relevant information.

The more time you spend developing and refining the text on your site, the better your rankings will be. Don’t forget that your site should be dynamic, a living breathing online presence, so change the information on your page regularly as you come up with new ideas and information on your site. With the right information, your Google ranking is sure to show results!

Photo by: Maria Reyes-McDavis