Lynx brings angels to London (Video)
On the 5th of March an amazing advertising campaign took place in Victoria Station, London.
Unilever the company that owns the Lynx brand of personal deodorants set up signs inviting people to “Look Up”. Suspended at one end of the building was a giant screen projecting their image, looking up caused a virtual reality angel to drop right next to where they were standing, and interact with them.
An AMAZING marketing campaign, that drew crowds quickly. I am sure with those crowds also came some great word of mouth for Lynx.