Do you know the core of your small business?
I read a blog post today, it was a few years old and I just happened to stumble across it, but it hit me as quite profound. Something that could be applied to all aspects of life and particularly to small business.
The blog post was by Merlin Mann, over at Kung fu Grippe. If you haven’t heard of Merlin then I highly recommend you google or youTube him and watch just a bit of what he has to say. He is, for lack of a better term, a ‘productivity guru’. He goes to companies and helps them come up with solutions to make them work in a more efficient way. He is also witty and highly irreverent. Something I also enjoy.
This particular post was entitled “Making the Clackity Noise” and it is about his writing technique. Here is just a bit for you:
I’ve learned that my job is to just sit down and start making the clackity noise. If I make the clackity noise long enough every day, the “writing” seems to take care of itself. On the other hand, if there’s no clackity noise, no writing. No little stories. The stories may be in there, alongside God knows what else, but there’s no way to know. You must make the noise.
Merlin’s whole concept is to break everything down to its most basic sense. How do you write at a computer? You sit at it and make the keyboard make that clackity noise. You don’t need to read a book about writing, you don’t need a better computer or a new lamp, you just sit and make the noise and you are writing. It might not be good, but that will come with practice. For now just make the noise.
Imagine if you could break down the core concepts of your business like that. I make websites. That sounds complicated, there are all sorts of things to learn about and people to email and books I should read. NO Today I am just going to make websites. I am going to sit down and code away. I will probably learn a few things in the process and I will probably ignore an email from someone who wants me to subscribe to their newsletter but at the end of the day I will have worked at my core business.
Running a small business can be hard, trying to take care of everything yourself. The accounting, marketing and purchasing, sometimes you can end a day and not actually have DONE what it is you DO.
Do you know what your clackity noise is? Will you do it today?
Please do yourself a favor and go and read the rest of Merlin’s Article.
Photo by: Striatic