Facebook Sponsored Stories, should your business be in on this?

As Facebook grows in popularity (understatement) and you acquire more friends, it is quite possible that you will miss many of their status updates. Each time you check in you only see 20 or 30 of the most popular or recent posts.

If someone checked into Starbucks and enjoyed buying a latte 3 hours ago you may very well miss it. This is where Facebook Sponsored Stories come in. It allows a company to pay to have an area that will repost any content in which your friends have mentioned their brand to make sure you don’t miss out on this information. Taking advantage of the theory that internet marketing really is just word of mouth on steroids.

I know people are going to be up in arms about their content being used for advertising with out their permission but it is only visible to people who were able to see it in the first place. Just a little more visible. So is it wrong or not?

Is it something your company should be taking advantage of??