Lynx brings angels to London (Video)

On the 5th of March an amazing advertising campaign took place in Victoria Station, London.

Unilever the company that owns the Lynx brand of personal deodorants set up signs inviting people to “Look Up”. Suspended at one end of the building was a giant screen projecting their image, looking up caused a virtual reality angel to drop right next to where they were standing, and interact with them.

An AMAZING marketing campaign, that drew crowds quickly. I am sure with those crowds also came some great word of mouth for Lynx.

Will Googles algorithm change ruin your sites ranking?

Google latest algorithm change has been rolled out in the last few days and this time it is focusing on, what it calls, internet spam.

It is going after news aggregators and sites that scrape content and post it on their own site.

Matt Cutts, the head of Google’s web spam team, released a post on his blog earlier this week stating:

“we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.” http://www.mattcutts.com/blog/algorithm-change-launched/

Although it is stated that this should only affect 2% of searches it has already been felt across the internet. The guys at e-webstyle are claiming that their blog has dropped from a SERP ranking of 6 down to about 27. Although in my opinion they are producing decent content.

So now is the time, more than ever before, to be producing great and unique web content, and making sure that your site is not just copying and pasting articles from across the internet.

Good Luck

WordPress- A video overview for actors websites

The content on a website is really the most important part, because of this I now use wordpress for all of my actors websites. It allows actors to quickly and easily update everything, from the text, resume, photos, audio and video.

Rather than trying to describe how it works, I have put together this short screencast of me using wordpress to update the emptyhead website.

I hope you enjoy it, and if you have any questions just drop me an email: matt@emptyhead.com.au

Online tools you’re probably not using: Instapaper

Today I’m going to talk about a great tool for collecting articles from the web.
Instapaper – www.instapaper.com

The tag line for instapaper is “A simple tool to save web pages for reading later” and that pretty much sums up exactly what it does. A very simple premise, although I am sure there are some very difficult technical things going on behind the scenes, but to actual use it is incredibly simple.

There are two reasons you might use instapaper:

Firstly if you want to save an article to come back to or to be able to easily refer to later. Then this is the service for you. Apart from just saving articles it allows you to create folders to organise them instead of deleting read items it archives them so if you need to find something later its still there.

The second reason is that often reading on the internet is annoying. There are ads everywhere and sites like theage.com for instance break up there articles over several pages, so you keep having to click “read more” and load another page just to get to the end of the article. Instapaper tries to get around these issues.

Once you have set up a free account with instapaper it prompts you to drag a link up into your browsers menu bar. This has your own personalised piece of code that is used to save articles to your account. Thats all you need to do in terms of set up and you are ready to use the service.

Then when you are reading an article that you want to save for later you just click the “read later” button and all of the text and images from the article are saved while the rest is left behind.

You can then log into your account and you have all of your saved articles in plain black and white reading for reading. It also allows you to read the articles in their original form on the sites they came from if you would like. The site also has great iPhone and iPad apps which download all the articles for offline reading. I have this is perfect if you are traveling. Board the plane, fire up your iPad and you have you own newspaper put together of articles you have chosen to read.

Another interesting service that the site has added recently is the ability to browse popular articles that have been sent to the service by a large number of people, they can be browsed by subject and there are some truly amazing articles to enjoy.

I first wrote this article for aussietheatre.com and can be found here:
Online tools you’re probably not using, part 1 of 3: Instapaper..